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As reported by gamesindustry.biz after an interview with Square Enix President Yoichi Wada surfaced in a Japanese business magazine, the company is looking at moving into other markets than videogames. Current areas on the list for potential inclusion are Taito's expertise with the arcade games market as well as a more involved media strategy not unlike its recent foray into animation through Advent Children or past successes with popular anime series Fullmetal Alchemist. Does this mean that innovative games like Chrono Trigger are a thing of the past, and the only publications we can expect in the future will be part of the major pillars (FF, DQ and KH)? What is Wada doing to this company, anyway?1
"Square Enix, Inc. to Unveil Massive Lineup at The Electronic Entertainment Expo," states the press release furiously. But the list is unimpressive: there's nothing new save for the odd mobile phone title, and the release dates we're so fanboyishly begging for fail to appear as well. Read on
As reported earlier today in a Haven news broadcast, Square Enix announced its intentions to trademark the term "Polymorphism". Polymorphism?, an abstract to define the use of a franchise or brand with cross-media applications, it said, will be used in future to stimulate sales of franchises even when there is no longer any new content to put into them. Square Enix Ltd CEO John Yamamoto commented only yesterday that examples of such polymorphic? content will be apparent soon in series such as Fullmetal Alchemist and Final Fantasy VII. Stay tuned as Square Haven provides indepth coverage of Polymorphism? in coming weeks.
