As the only game responsible for over a billion US dollars a year in turnover, World of Warcraft cannot be ignored by anyone seriously observant of games in the 21st century. Here is the next generation of interactive entertainment, its revolution equaled in importance only by the Wii. But while Nintendo's offering iterates the user interface at a hardware level, WoW's community paradigm is introducing a new group of people to the ideals of social gaming and the addictive, escapist nature of the MMORPG. It is practically a gaming platform of its own, while its second expansion, Wrath of the Lich King, may prove to publishers around the world that the investment put up by Blizzard can be profited from for years to come.
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