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Reggie Fils-Aime

President of Nintendo of America

Reggie Fils-Aime

Reginald "Reggie" Fils-Aime is the first American to hold the title of President and Chief Operating Officer of Nintendo of America. Before taking the position in 2006, he served as Executive Vice President of Sales and Marketing, where he was responsible for all sales and marketing activities for Nintendo in the United States, Canada, and Latin America. He is credited with helping expand Nintendo's market reach in North America after the launch of the Nintendo DS and Wii, and experienced a cult following after declaring at E3 2006, "My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're about makin' games." He is the Regginator.

Credits  + Add Credits

2007
Metroid Prime 3: Corruption
Wii
Retro Studios

News & Blogs

Warning: The 3D function on your 3DS may or may not be dangerous to your health

Warning: The 3D function on your 3DS may or may not be dangerous to your health

You may have to hide it from the kids.

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Is Nintendo reconsidering another Metroid?
Is Nintendo reconsidering another Metroid?

Is Nintendo reconsidering another Metroid?

Nintendo of America President Reggie Fils-Aime offered a few solemn, contemplative words regarding the retail performance of Metroid: Other M. Is the future of the Metroid series in question? Read on

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The return of the pink puff-ball: first look at Kirby's Epic Yarn

The return of the pink puff-ball: first look at Kirby's Epic Yarn

The return of the pink puff-ball: first look at Kirby's Epic Yarn

Ever since 2005 when HAL Labs were developing Kirby Adventure for GameCube (see a trailer for this unreleased project), they subsequently missed the release window once the Wii entered the stage. Ever since that time it was regarded as shovelware... until now. At this E3, Reggie Fils-Aime announced the pink puff ball's return to the home console: enter Kirby's Epic Yarn, a 2D platformer that themes itself around cotton threads and knitted obstacles. Coming this fall.1

 
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Nintendo of America president Reggie Fils-Aime on the masses upgrading to DSi XL
Absolutely consumers are going to upgrade... I think predominantly if there are still consumers with the DS fat that will upgrade to this, consumers with the DS Lite will upgrade into this. Brand new consumers will opt for this whether they are new youth consumers, whether they are older consumers... We see the potential consumer as being a very wide very diverse audience opting into the DSi XL.
— Nintendo of America president Reggie Fils-Aime1
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Poll: Will you be upgrading to DSi XL?
Created 2 years ago by Matt | Edited 1 year, 6 months ago | 632 views
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