Shigesato Itoi

Shigesato Itoi is a famous Japanese copywriter and essayist, though he is best known outside of Japan as a game designer for his work on Nintendo's Mother series of games as well as his bass fishing video game (Itoi Shigesato's No. One Bass Fishing). His "normal" activities, however, center around his blog/website, Hobo Nikkan Itoi Shinbun ("The Itoi Pretty-Much-Daily News"), which publishes Itoi's short essays on lifestyle and spirituality and also his interviews with artists, craftsmen, businessmen, etc., which also tend to center on philosophical issues. Itoi has also co-written several books modeled on these interviews, in which he has a series of long conversations with, for example, an expert on neurology (Kaiba, The Hippocampus), about how to live as a human being in the world. 1